User experience is our priority

Using the latest technology, and best-practice design, we strive to provide our customers with the best online shopping experience possible.


Price is only the beginning

While providing competitive pricing is important, we go the extra mile with our customer relationships. Superior communication and support throughout the purchasing process is a hallmark of our stores.


We're here because of you

Our customers are the heart of this company. Thank you, from everyone here at Atlas Ecommerce.

About Us

Headquartered in Omaha, Nebraska, Atlas eCommerce is a leading optics retailer selling directly to consumers through its two web properties, TelescopesPlus and BinocularsPlus. Among the highest trafficked sites in the optics industry, TelescopesPlus and BinocularsPlus offer a massive selection of thousands of products from all the major brands. The sites also boast thousands of customer reviews, making them an ideal resource for first time buyers. Additionally, Atlas owns Zhumell, a favorite optics brand among serious amateur astronomers for its Dobsonian telescopes and astronomical binoculars. Atlas’ call center in Omaha is staffed with full-time Telescope and Binocular Experts with years of experience, ready to assist customers.